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John Deere goes POP with EZIPOP brochure holders

John Deere goes POP with EZIPOP literature holders

John Deere Australia chose EZIPOP brochure holders to promote their new vastly improved Plus 50™ II oil, because such a revolutionary product with industry leading performance warranty, needed a unique, attractive and easy way to display their information literature at POP (Point Of Purchase) in rural stores and dealerships.

“We needed a brochure unit that enhanced existing literature and our display card, one that would be easy for our people to put together and display. EZIPOP satisfied our needs and we’re very happy with the outcome” said Brian Torrey - Manager, Advertising and Communications of John Deere Ag & Turf Division, Australia and New Zealand.

How did John Deere, an 1836 blacksmith from Vermont USA, become the huge multi national tractor company of today?

Ploughing the sticky midwestern soil was heavy going for local farmers and John Deere had an idea to make their lives easier. He invented and perfected a uniquely shaped, highly polished plough, that cut through the heavy soil and stayed clean. This ‘self polishing’ plough led the way to his company producing steam driven tractors that could pull multiple self polishing ploughs and today John Deere is the leading manufacturer of agricultural machinery in the world.

The good oil

John Deere is also a leading manufacturer of construction equipment and diesel engines, so after more than 20 years of research, testing and improving their original Plus 50™ oil, John Deere introduced the vastly superior Plus-50™ II Premium Engine Oil for use in high-speed four-stroke diesel engines, such as those used in heavy-duty agricultural and off-road equipment. Also ideal for lighter duty on-road vehicles, John Deere Plus-50™ II meets or exceeds the requirements of most major diesel engine manufacturers. This revolutionary oil is recommended for all engines, including diesel, petrol and natural gas powered vehicles, on-highway and off-road.

"Plus-50™ II has been extensively tested in heavy-duty off-road applications and surpasses our most extreme engine dyno test for high temperature oxidation in the industry," says Sheri Barta, product line marketing manager for John Deere. "It provides maximum sludge and varnish control, while inhibiting oxidation and soot under a wide range of operating conditions, helping to reduce oil consumption and extend engine life." 

John Deere Company guarantees Plus-50™ II Premium Engine Oil will meet or exceed the performance needs of diesel engines. Regardless of hours or miles! Read more here.

At EZIPOP, we're proud and humbled that a company with such incredibly high standards, chose our product to promote their advanced engine oil and performance guarantee.